Hi I'm Brittany!
Marketing Leader & Growth Architect
Omni-Channel Strategy · Media Buying · CRM & Revenue Operations
I build and lead high-performing marketing engines that turn media, data, and CRM into predictable revenue and convert at scale. Combining data-driven strategy with creative execution to drive measurable growth across every channel. From startups to national brands, I help teams transform their digital presence into growth engines that perform.
I pair performance-driven media buying with a vigorous understanding of user behavior, CRM automation, and conversion strategy. This allows me to build digital experiences that improve ROI at every stage of the funnel—the result: stronger engagement, smarter budgets, and consistently higher revenue outcomes.
Brands I've Helped Grow
I’ve partnered with both industry-leading enterprises and fast-moving startups. Often stepping in as a self-starter who can wear many hats, move quickly, and deliver results with little direction.
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Quick Click Case Studies & Results
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About Me.
I’m not just a strategist; I’m a builder who thrives on turning complex market dynamics and consumer behavior into clear, actionable growth plans.
My background spans agency and in-house leadership, giving me a unique ability to see from both the brand and partner side. I’ve led campaigns and programs for:
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National QSR and restaurant brands
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Big-box retail and home improvement
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SaaS and ad-tech start-ups
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Regional service-based and local businesses
I help companies:
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Understand market forces and competitive landscapes
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Translate consumer needs into creative, channel, and product decisions
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Transform their digital presence and communication strategy into a central driver of future growth
Whether I’m stepping in as a Director of Marketing, Head of Digital, Media Buyer, or CRM leader, my focus is always the same: sustainable revenue, smarter budgets, and better customer experiences.
Core Competencies.
Growth & Marketing Leadership
Full-funnel strategy, GTM, positioning, and revenue alignment
Revenue & Performance Analytics
ROAS, CAC/LTV, funnel metrics, cohort analysis, dashboards
Omni-Channel Media Buying
Google Ads, Meta, LinkedIn, YouTube, display, programmatic/DSP, traditional
Client & Stakeholder Leadership
C-suite alignment, franchisee support, cross-functional collaboration
CRM & Lifecycle Marketing
Lead scoring, segmentation, automation, nurture, and retention
Team & Vendor Management
Leading internal teams, managing agencies and partners, mentoring talent
Omni-Channel Approach
My approach focuses on designing and optimizing end-to-end digital experiences from landing pages to complete customer journeys. Using data, user behavior insights, and structured experimentation to increase conversion, reduce friction, and scale profitable growth.
NO vanity metrics! Every campaign I strategize and build ties directly back to ROI. I track booked consultations, close rates, and return on ad spend closely and optimize in real time.
You MUST start with market reality and customer truth:
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I analyze market forces, competitive dynamics, and positioning to understand where a brand can genuinely win.
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I translate consumer needs, behaviors, and friction points into actionable changes — from messaging and creative to offers, channel mix, and on-site experience.
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I design full customer journeys that connect media, CRM, and sales touchpoints into one consistent experience, increasing both conversion and lifetime value.
This approach turns marketing from a series of campaigns into a repeatable, scalable growth system.
Media Buying & Data Analytics
I've managed media budgets of $25K–$130K+ monthly across digital and traditional channels, delivering measurable results such as 216% loyalty growth, 66% revenue lift, and 500M+ impressions for national brands and startups. My buying approach combines smart optimization and creative strategy to maximize ROAS. I’m highly analytical and consistently review performance data at both granular and high-level scales, enabling data-driven decisions, real-time optimizations, and continuous improvement across every campaign I manage.
CRM OPTIMIZATION & SALES ENABLEMENT
I design CRM infrastructures that support scalable growth, integrating websites, lead forms, paid media, and email automation into a seamless revenue workflow. My enhancements include automated MQL-to-SQL pipelines, lead scoring, segmentation, and performance dashboards. The result: more qualified leads, clearer attribution, and predictable revenue outcomes.
This is my passion.
Let's elevate your online presence with measurable growth through a data-driven strategy.
How do I start? Roll up the sleeves and let's go! Digging into the data, trusting the creative, and pushing every campaign to outperform expectations. If there's a more innovative, faster way to grow, I'll find it.
Leadership & Impact Highlights
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Scaled high-budget media programs
Managed $10K–$250K+ monthly budgets across search, social, display, programmatic, and traditional channels, continuously reallocating spend to maximize ROAS and support broader P&L goals. -
Transformed QSR loyalty & e-commerce performance
For BurgerFi, delivered +216% loyalty growth, +66% online sales, and +40% traffic, integrating paid media, CRM, and on-site optimization into one unified growth engine. -
Drove national brand awareness & sell-through
For Moen Magnetix, led campaigns that generated 500M+ impressions and a 0.39% CTR (above benchmark), supporting both national in-store and digital sales performance. -
Built CRM infrastructures that scale
Designed and implemented CRM and sales-enablement pipelines for companies like Playwire and multi-location dealers — integrating web, paid media, and email/sales tools to improve lead quality, attribution, and revenue predictability. -
Partner with founders, franchisees, and executives
Act as a strategic partner to owners and leadership teams, helping them embrace digital transformation, modernize communication strategies, and align marketing with tangible business outcomes. No more vanity metrics!